Category: Branding and Identity

I will never forget the look on my first big client’s face when I presented their ‘refresh’—a high-end consulting firm I had […]

I spent three agonizing weeks in 2017 debating the exact shade of navy for a client’s logo. We swapped hex codes like […]

I’ll never forget the sting of losing a mid-five-figure contract back in 2017 because I “looked too small.” My technical SEO skills […]

I remember sitting in my home office at 2 AM, staring at my laptop screen until my eyes burned. I had just […]

I remember sitting in my home office at 3 AM, staring at my first major client’s website with a sense of dread. […]

I remember sitting in a cramped coffee shop five years ago, watching a potential client scroll through my ‘About’ page. The smell […]

Why Your Online Deck Designer Branding Feels Generic to High-End Clients Why Your Online Deck Designer Branding Feels Generic to High-End Clients […]

It was a cold Tuesday afternoon when I looked at my website and realized everything about it looked outdated—the fonts, the colors, […]

I vividly remember the moment I realized our brand was not resonating the way we wanted. Despite pouring effort into our products […]

I remember the first time I received a comment from a customer that said, “Your brand feels disconnected. I can’t tell if […]